Be the Creative Director | Artcenter | Hollywood CA | 2023
This seven-week course introduced me to creative direction from two prominent Artcenter instructors. Each week, we developed ideas for an advertising campaign. My chosen brand was Tidal music services. We broke down the process and presented to heavy critiques.
My pitch ebbed and flowed through plenty of bad ideas. It was through these challenges that I was able to develop a strong pitch that tied together the persona of a target audience. From there it was deciding on how and where to connect with my market in a meaningful way.
This course expanded upon my abilities to conceptualize, implement, and design a solid campaign quickly. Artcenter is a leading post-secondary institution in the United States for creative careers. Their creative director education is top-notch and I am certainly proud to have proven myself worthy in a significant way.
